Objective: Develop and execute a content strategy to drive awareness and engagement for the launch of Jillian Dempsey’s new vegan Cheek Tints, formulated with natural and organic ingredients. The goal was to showcase the product's innovation, align with the brand’s commitment to clean beauty, and highlight Jillian Dempsey’s expertise as a celebrity makeup artist.

Approach: The strategy focused on creating an engaging narrative around the product’s unique features, including its blendable texture and plant-based ingredients. We highlighted Jillian Dempsey's hands-on role in developing the Cheek Tint, emphasizing her dedication to performance-driven, healthier makeup options.

Key Results:

• 1 million+ impressions in the first week

• 400% increase in engagement across social platforms

• Generated significant buzz, with influencers and beauty enthusiasts